Comparison of Text-Based AI Models for Marketing and Social Media
Text-based AI models have become an indispensable tool in marketing, social media (SoMe), and communication, especially for businesses in the experience industry such as amusement parks, zoos, museums, sports events, cultural events, and activity parks.
But which AI model is best suited for your business?
In this article, we compare popular AI models like ChatGPT, Gemini, Microsoft CoPilot, DeepSeek, QWEN AI, Mistral AI, Claude AI, and Grok. We explore their advantages, disadvantages, and how they can enhance your marketing and SoMe strategy.
1. ChatGPT – The Versatile AI for Content Creation
ChatGPT from OpenAI is one of the most popular AI models on the market. Its strength lies in its versatility and ability to generate engaging text, brainstorm ideas, and write SEO-optimized content.
- Advantages: User-friendly, adaptable tone, strong in creative text production.
- Disadvantages: Can sometimes provide generic responses and requires fine-tuning for niche content.
Use case: Perfect for SoMe posts, blog articles, newsletters, and SEO content.
Security and Data Privacy in ChatGPT
ChatGPT collects data such as prompts, IP addresses, and device information, stored in the USA for up to 30 days. Users can opt out of having their data used for training, offering some control over data privacy. However, temporary data storage may still be relevant regarding GDPR.
Read more about data privacy in ChatGPT
2. Gemini – Google’s AI with Strong Data Understanding
Gemini (formerly Bard) from Google is known for its advanced search understanding and ability to provide up-to-date information.
- Advantages: Access to Google’s search index enables current data and strong analytics.
- Disadvantages: Less creative in content writing compared to ChatGPT.
Use case: Ideal for data analysis, trend spotting, and fact-based content.
Security and Data Privacy in Gemini
Gemini collects user data such as prompts, IP addresses, and device information. Data is stored globally, including in the USA, for up to 18 months. Paying users can opt out of data usage for training, offering added flexibility. However, the storage duration should be considered, especially for companies with strict GDPR requirements.
Read more about data privacy in Gemini
3. Microsoft CoPilot – Integrated AI for Microsoft 365
Microsoft CoPilot is directly integrated into the Office suite, enhancing daily workflows with features for presentations, emails, and documents.
- Advantages: Seamless integration with Excel, Word, and PowerPoint. Strong for reports and data analysis.
- Disadvantages: Less suitable for creative SoMe content.
Use case: Best for internal reports, presentations, and email marketing.
Security and Data Privacy in CoPilot
Microsoft CoPilot prioritizes data security with encryption and strong protection. User data from Microsoft 365 is not used to train the model, enhancing privacy. However, future plans include using certain CoPilot data for training, so it’s essential to stay updated on their policies.
Read more about data privacy in Microsoft CoPilot
4. DeepSeek – Chinese AI with Advanced Language Understanding
DeepSeek is a Chinese AI model particularly strong in multilingual content and cultural understanding.
- Advantages: Excellent for multilingual marketing and global campaigns.
- Disadvantages: May struggle with understanding Western cultural nuances.
Use case: Suitable for international experience destinations attracting tourists worldwide.
Security and Data Privacy in DeepSeek
DeepSeek is among the most invasive AIs, collecting keystroke patterns, device data, chat history, and uploads stored in China. Data may be shared with advertisers and government authorities, posing GDPR concerns. There is no clear opt-out for data collection used in training.
Read more about data privacy in DeepSeek
5. QWEN AI – Alibaba Cloud’s AI Focused on E-commerce
QWEN AI, developed by Alibaba Cloud, has a strong e-commerce background, making it ideal for webshops.
- Advantages: Excellent for product descriptions, promotions, and customer interactions.
- Disadvantages: Less focus on creative storytelling.
Use case: Ideal for amusement parks with webshops for merchandise and tickets.
Security and Data Privacy in QWEN AI
As a Chinese AI, QWEN is subject to Chinese law, which may impact data privacy. Businesses should be aware of potential GDPR conflicts, especially when customer data is involved. QWEN AI collects user inputs (prompts), IP addresses, device information, and uploaded materials. Data is stored in China, with limited information on storage duration.
Read more about data privacy in QWEN
6. Grok – Elon Musk’s Take on a Freer AI
Grok, developed by xAI and closely tied to the X platform (formerly Twitter), stands out with its informal approach and humorous tone.
- Advantages: Great for SoMe strategies, memes, and viral content.
- Disadvantages: Less suitable for formal campaigns and may deliver misleading information.
Use case: Perfect for engaging younger audiences and creating viral posts.
Security and Data Privacy in Grok
Grok pulls data from the X platform, affecting data quality and increasing misinformation risks. There is also uncertainty about how user data is used, so reviewing terms and privacy policies is essential. Grok stores at least text-based prompts, IP addresses, device types, and browser information, with more data collected when used through the X platform. Data is stored in the USA, with no clear data retention period.
Read more about data privacy in Grok
7. Mistral AI – EU-Based with Open-Source Approach
Mistral AI is a European AI model that stands out with its open-source approach and strong focus on performance and efficiency.
- Advantages: Open-source, EU-based (GDPR-compliant), highly adaptable, and supports local hosting for enhanced data security.
- Disadvantages: Requires technical expertise for optimal use and offers fewer ready-made tools compared to commercial AIs.
Use case: Ideal for companies with strict data privacy requirements (GDPR) or the need for tailored AI solutions.
Security and Data Privacy in Mistral AI
Mistral AI places a high priority on data security, strictly following EU GDPR regulations. Data is processed only with user consent and stored within the EU, ensuring maximum protection of user data. This model is ideal for businesses handling sensitive information.
Read more about data privacy in Mistral AI
8. Claude AI – Focus on Security and Ethics
Claude AI, developed by Anthropic, is an advanced language model designed with a strong focus on security, ethics, and user responsibility.
- Advantages: Strong data privacy, ethical awareness, and a low risk of harmful content.
- Disadvantages: Can be more conservative in creative content.
Use case: Ideal for companies that prioritize data security and responsible communication.
Security and Data Privacy in Claude AI
Claude AI stores data in the USA for up to 90 days and uses it for training by default, with an opt-out option. The model follows "Constitutional AI" principles, ensuring ethical guidelines and user protection.
Read more about data privacy in Claude AI
General Data Privacy
Based on the above, there are several security aspects to be aware of.
Only Mistral AI stores data within the EU and allows users to control what data is stored.
Some AIs, such as DeepSeek, QWEN, and Grok, do not specify how long data is stored, meaning it could potentially be kept indefinitely.
Certain AIs, like DeepSeek and QWEN, are Chinese and therefore subject to Chinese law, which means the Chinese government could gain access to the data.
Grok is based on the X platform and may therefore provide misleading information or, in some cases, completely inaccurate content.
Some of the best options regarding data security are Mistral AI (EU-based), ChatGPT (strong privacy settings), Microsoft CoPilot (data not used for training), and Claude AI due to its focus on ethics.
Other AI Solutions for Marketing and Creative Content
Text-based AI models are just one part of the toolbox. There are many other AI solutions that can strengthen your marketing efforts:
- AI for images – Create unique visuals with DALL·E, MidJourney, and more.
- Adobe Firefly and AI in creative tools – Integrate AI directly into your creative workflows.
- AI for voice – Use AI for voiceovers, customer service, and podcasts.
- AI for text editing – Use AI in all online editors.
Additionally, there are other areas of interest, such as how to use AI more sustainably and how AI will evolve in the future.
- Green / eco-friendly AI – Focus on sustainability in AI solutions.
- Work sustainably with AI – How to adopt eco-friendly AI practices.
- AI in the future – How will AI shape marketing in the coming years?
Conclusion
The choice of the right AI model for marketing and communication largely depends on your company’s specific needs, target audience, and data security requirements. If your focus is on creating creative content and engaging social media posts, ChatGPT or Grok are excellent choices due to their ability to craft lively and viral material. On the other hand, if you need fact-based analyses and in-depth reports, Gemini or Microsoft CoPilot offer strong alternatives.
For businesses with strict data security and GDPR compliance needs, Mistral AI stands out as a safe option, while Claude AI offers a balanced approach with a focus on ethics and user safety. If your operations are global and require multilingual content, DeepSeek or QWEN AI might be suitable—though it’s crucial to consider potential data security concerns, especially with Chinese AI models.
AI is not just a tool for efficiency—it’s a strategic asset that can enhance your marketing, create unique content, and improve customer experiences. No matter which AI model you choose, weighing its pros and cons, especially regarding data privacy, ethics, and regulations, is essential. When used correctly, AI can become a gamechanger for businesses in the experience industry.
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