Ticket sale

9 Apr 2023
7 Apr 2024

It can be difficult to find the perfect ticketing system for your needs, which simultaneously helps you increase customer satisfaction and generate additional revenue. In this article, we guide you on what to pay attention to, as well as provide examples of various options.

Why is it important to choose a good ticketing system?

For decision-makers in, for example, amusement parks, museums, zoological gardens, summerlands and activity parks, it is crucial to choose the right ticketing system to optimize customer satisfaction and increase revenues. An effective ticketing system can have a significant influence on both operations and customer experience.

  • A good ticketing system improves customer experience by reducing waiting times and making the purchasing process more streamlined and user-friendly.
  • Optimized online ticket sales can increase revenues by attracting more visitors and promoting upselling.
  • Integrated systems can help collect valuable data about customers and their preferences, making it easier to tailor marketing campaigns and improve customer service.
  • A reliable ticketing system is essential for ensuring security and combating fraud.
  • A good partner in ticket sales can help increase earnings

3 options for ticket sales

There are several options when selling tickets online - here we look at 3 different solutions that are among the most popular

Ticket services

Ticket services like for example Ticketmaster offer ticket sales through their platforms. They can have the advantage of being easy to get started, and there is no need to set up or maintain any software. However, there are also some disadvantages to these solutions, and some of them are listed below

  • Fees may be higher than competing solutions.
  • Control over customer experience and branding may be limited.
  • There may be competition with other events on the same platform.
  • You do not own your data and cannot use it for, e.g., upselling
  • Your customers do not get to know you
  • You must have a separate website anyway where customers cannot buy from if you only use these services
  • The customer experience can generally be worse

Open source systems

Open source systems like WordPress can be attractive to some organizations. They can be popular because they are free to use, and at the same time, there are incredibly many plugins for them, so they have many functions

But they also have their drawbacks:

  • One often has to compromise because plugins cannot do the desired task
  • Customizations often become more expensive than other better systems
  • They can require significant technical skills and resources to implement and maintain.
  • Support and updates can be limited or non-existent.
  • Security issues can be more prevalent than with commercial solutions.
  • Plugins are made by third parties and can pose security risks and be responsible for GDPR breaches
  • The user experience can often be worse, and they are rarely tailored to the Danish market

SaaS systems where you sell from your own website

SaaS systems (Software as a Service) offer a wide range of benefits for ticket sales and are ideal for organizations that want to retain control of their ticket sales online

A SaaS ticket system (Software as a Service) is a type of software that is delivered and managed via the internet, and all updates and maintenance are handled by the software provider. The advantages of a SaaS ticket system are that it is easy to implement and use, requires less technical expertise, and offers ongoing support and updates from the provider. For a non-technical person, this means that you can focus on your core business and your customers while the ticket system is managed externally by an expert provider. As it is sold to multiple customers, it is still an affordable option that is also scalable.

Some of the good things about SaaS ticket sales solutions are

  • They allow you to integrate ticket sales directly on your own website, improving the customer experience and strengthening branding. It also provides fewer clicks for the customer to purchase.
  • SaaS solutions are typically easy to implement and require less technical expertise.
  • They offer ongoing support and updates from the provider.
  • SaaS systems are often scalable and can be adapted to the organization's specific needs and requirements.
  • SaaS systems are kept up to date on security, technical search engine optimization, user-friendliness, plugins, etc.

Another bonus you also get with a SaaS system is that the design can be adapted 100% to your needs. You therefore sell under your own brand, which increases awareness, and at the same time you can ensure better user-friendliness

UX on paper

Important factors when choosing a SaaS ticket system with a webshop, CMS, and card system for season passes/annual passes

When choosing a SaaS ticket system, it is primarily important that it also includes a webshop, a CMS (Content Management System), and possibly a card system for season passes/annual passes if needed. In addition, there are several important factors to consider to ensure that the solution is the best for your organization:

  • Usability: The system should be easy to use for both customers and staff. An intuitive user interface and efficient purchase process are crucial for maximizing online ticket sales. The system should, of course, be responsive so that it is adapted to all user interfaces such as smartphone, tablet, and computer.
  • Integration: The system should be able to integrate with marketing tools, payment solutions, statistics services, newsletters, SMS, and others, as well as have an API so that other systems can communicate with it.
  • Scalability: Choose a solution that can be scaled up or down depending on your organization's needs and growth. This makes it easy to add new features or increase capacity as needed.
  • Security: Be aware of security features and data protection to protect customers' personal information and payment data and to meet regulatory requirements.
  • Support and updates: A reliable SaaS provider should offer ongoing support and regular updates to ensure that the system remains functional and security issues are addressed promptly.
  • Price: Consider the costs of the system in relation to its features and value for your organization. A good SaaS solution for ticket sales should have a competitive pricing structure and scale with your business.

Choosing the right SaaS ticketing system that includes a webshop, CMS, and, if necessary, a card system for season passes/annual passes, can help organizations optimize their online ticket sales and improve the overall customer experience. When considering the various options for ticket sales, it is important to focus on the factors that are most relevant to your organization and find a solution that can be tailored to your specific needs and requirements. With a well-chosen ticketing system, you can maximize revenues, increase customer satisfaction, and ensure smooth operations.

A possible SaaS system

A possible SaaS ticketing system that meets all the above criteria is Flex4B system. Here you get

The system can scale both through plugins / integrations and API, as well as with sales to, for example, other countries, and the system is already translated into several languages such as Danish, English, Norwegian, Swedish, German, Finnish, Dutch, and Spanish.

The Flex4B system is always kept fully up to date so you can be sure of a stable, secure, and fast system. We even ensure that technical search engine optimization is updated so you can be well placed on, for example, Google and Bing, as well as offering ongoing new features and possibilities for free.

The system is optimized to provide users with the best experience regardless of which device they visit the webshop from, and optimized in several ways to increase your sales.

Contact us with no obligation or book a non-binding meeting if you want to hear more.

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