Sell Tickets

Selling tickets online has never been easier, thanks to modern ticketing systems. Whether you run an amusement park, a museum, sell ferry tickets, or something entirely different, a good ticketing solution can make all the difference for your business.

In this article, we dive into how to get started, provide valuable tips on selling tickets online, and present the best solutions on the market.

What is a ticketing system?

A ticketing system is a digital platform that enables you to manage, sell, and issue tickets for your events or attractions. Modern ticketing systems offer features such as:

• Online sales and payment.
• Automatic ticket issuance.
• Management of season passes and annual passes.
• Easy scanning/validation of tickets and passes.

For businesses selling tickets, such as amusement parks, museums, and experience centers, a ticketing system is essential for an efficient and seamless customer experience.

How to start selling tickets online

The transition to online ticket sales is simpler than you might think because modern systems make it easy to get started.

Follow these steps to get started:

1. Choose the right ticketing system that suits your needs.
2. Set up your ticket store with prices, ticket types, and payment options.
3. Integrate your system with your website or choose a ticketing system with CMS for full integration.
4. Promote your tickets through targeted marketing.
5. Monitor sales and continuously optimize your strategy.

We’ll delve a bit deeper into the first three points below.

The last two points are crucial for success in online ticket sales.
When promoting your tickets through targeted marketing, it’s about reaching your specific audience. Social media, email campaigns, and search engine optimization (SEO) are some of the most effective tools you can use. By tailoring your communication to your customer base, you can create increased visibility and interest in your tickets.

A strong marketing strategy is essential for successful ticket sales. Here are five tips:

• Use social media to reach your audience.
• Send newsletters with exclusive offers and updates.
• Collaborate with influencers or local partners.
• Optimize content for search engines and choose a system with robust technical SEO capabilities.

It’s also important to monitor sales and see what works, for instance, through marketing tools like Google Analytics and Meta Pixel, so you can continuously adjust your marketing.

5 Tips for Choosing a Ticketing System

To maximize your success with online ticket sales, it’s important to choose a ticketing system that meets your business needs.

Here are five key factors to consider:

1. Choose a system where you own and control data: Ensure you have full control over your customer data so you can use it to optimize your marketing and business.
2. Integrate your website and ticket store: A ticketing system with built-in CMS provides a seamless solution where the webshop and website function as a single unit.
3. Prioritize responsive design: Ensure the system works perfectly on computers, tablets, and smartphones, so customers can purchase tickets on their preferred platform.
4. Choose a scalable system: Ensure your ticketing system offers integrations, API access, and customization options, so it can grow with your business.
5. Consider a card solution: If your business offers season passes, annual passes, monthly passes, or similar, choose a ticketing system that supports card functionality for an improved customer experience.

A modern ticketing system is more than just a platform for selling tickets. By choosing a system where you own and control your data, you ensure your business has access to invaluable insights that can improve the customer experience and boost sales. At the same time, a system with CMS is an advantage because it allows you to manage both your website and ticket store from one place, saving time and resources while shortening and simplifying the customer journey, leading to increased sales.

Responsive design is essential, as many customers prefer to purchase tickets via their smartphones. If your solution doesn’t work optimally on mobile devices, you risk losing customers. A scalable system ensures that you can adapt and expand your features as your business grows.
Lastly, card solutions are a valuable feature for attractions that offer repeat visits, such as zoos and amusement parks. Even if you don’t need cards now, it could be an option to maximize revenue opportunities in the future.

Top 5 Ticketing Systems

The market for ticketing systems is filled with strong solutions that cater to different needs. Here are five popular systems suitable for various types of ticket sales:

1. Flex4B: A flexible and scalable SaaS (Software as a Service) solution for businesses selling tickets to their attractions such as amusement parks, zoos, museums, and experience centers. Flex4B offers a fully integrated platform with CMS, ticketing, and card solutions like season passes and annual passes. It is particularly suitable for businesses seeking full control over data and a seamless customer experience. This solution also provides excellent support.
2. Eventbrite: An excellent platform for standalone events like workshops, seminars, and smaller events. The system is user-friendly and easy to set up, making it an obvious choice for organizers who rarely sell tickets and need a simple solution.
3. Ticketmaster: Perfect for large events such as concerts, festivals, and sports events. Ticketmaster offers extensive features for ticket distribution and marketing, making it a leading solution for organizers of large, recurring events with many attendees.
4. Billetto: A user-friendly platform aimed at small to medium-sized events. It’s a good choice for organizers selling tickets to occasional events and needing a simple and manageable solution without extensive technical requirements.
5. Ticketsauce: An advanced platform for complex events with multiple providers. Ticketsauce offers flexible integration options and is particularly suitable for organizers selling tickets on behalf of different stakeholders and requiring custom solutions.

If you run an attraction selling tickets to your visitors – such as a zoo, summer park, or activity park – Flex4B is an excellent choice. The system is tailored to handle the unique requirements of daily operations, ensuring that you don’t get lost among many competitors.

In contrast, solutions like Eventbrite and Ticketmaster are great for organizers who only occasionally sell tickets and need marketing and distribution to reach a broader audience. Similarly, Ticketsauce and Billetto are strong alternatives for organizers with specific needs, especially for occasional or more niche events. These solutions are often best for events that are already well-known and sell out quickly – such as concerts with big names – as otherwise, you might get lost among the multitude of tickets sold on these platforms.

Sell Your Own Tickets

If you sell your own tickets, e.g., for amusement parks, experience centers, ferry services, museums, activity parks, or something entirely different, the Flex4B system, as described above, is an excellent solution.

The Flex4B system offers the following:

• SaaS solution: Flex4B handles all updates, such as security updates, technical SEO, new features, integrations, and ensuring the system remains modern.
• Your data: You own all data and can use it to create additional sales.
• One system: Ticketing system with webshop, CMS, and card system. Provides a good user experience/customer journey with few clicks via an integrated webshop and CMS, making administration easier.
• Scalable: The system has many integrations (including marketing tools like Google Analytics, Google Tag Manager, and Meta Pixel), plugins, and possibilities. There’s an API and compatibility with other APIs, as well as custom solutions.
• Modern and responsive: The system is responsive and adaptable to all devices, and it is continuously updated to remain modern, so you don’t struggle with outdated systems.
• Card solution option: Includes options for card solutions with annual passes, season passes, monthly passes, VIP, employee cards, etc., and also offers an app (Android/iOS).
• Many sales options: Create various product types, sub-products, product options, and much more. Handle all types of tickets, cards, physical products, gift cards, and more.
• Many scanning options: Scan with an app, from a computer, or via POS (integration). Many possibilities.

Visit Flex4B.com to learn more about the system.