Theme parks
As an owner or employee of an amusement park, you know that a smooth ticketing system can make a crucial difference for both the guest experience and your revenue. With Flex4B, you get a thoroughly tested system developed in collaboration with other amusement parks and optimized for your specific needs.
Read our general description of the Flex4B system to get an overview of all features. In this article, we dive into why the system is the perfect choice for an amusement park. Also, check out our dedicated page about amusement parks for even more information.
Flexible Ticketing Solution That Matches Your Needs
A user-friendly webshop that supports all types of tickets is essential for an amusement park. With Flex4B, you can offer a wide range of ticket options:
- Regular tickets (e.g., adult, child, senior)
- Tickets for specific time slots (e.g., morning, afternoon, full day)
- Date-specific tickets chosen by the customer at purchase
- Group tickets with flexible minimum and maximum limits
- Combo tickets that include access to multiple experiences
- First-come, first-served tickets to create exclusivity
- Event tickets – both internal and external
Our tickets and products are highly customizable, offering many possibilities. This also means you can optimize ticket sales on rainy days or generate additional sales through bundles and promotions.
Fast Scanning and User-Friendly Season Pass System
Our ticketing system supports ultra-fast scanning, ensuring a seamless entrance experience for your guests.
A smart feature is the option to choose whether tickets should be combined into a single barcode or remain as separate barcodes. If combined into one barcode and a family of four has purchased tickets, they can enter with a single scan. You can also choose to admit only three members, leaving one remaining on the barcode. This provides flexibility while significantly speeding up queue processing on busy days compared to scanning each person separately. You can also control what is displayed and for how long when a ticket is approved or declined, optimizing the flow and reducing waiting times.
Additionally, we offer a flexible season pass system:
- Season pass sales via webshop
- Handling of season passes both physically and digitally (app)
- Customers can upload photos and details themselves (both online and in-park)
- Pass renewal can be done in the webshop
- Updating pass details can be done via the website
- Integration options with POS systems
This makes it easy for guests to purchase and manage their season passes while reducing manual handling for your staff.
Upselling and Additional Revenue Opportunities
With Flex4B, the ticketing system is more than just a sales channel – it is a platform to boost your revenue:
- Option to sell food and beverages directly in the webshop
- Integrated sales of merchandise, gift cards, and other products
- Automated upselling features during the purchase process
- Automated emails and SMS for upselling and guest welcome messages
- Integration with Google Tag Manager and Meta Pixel for ad tracking, along with many other integrations
By including relevant add-ons in the checkout process, you can easily increase your average order value.
If you're unsure about what to upsell, you can find inspiration from some of the world's largest parks. They focus heavily on upselling. This includes food and drinks, merchandise, in-park shows and events – but also fast-lane wristbands, table reservations, early access (enter before the queue), and more.
Learn More About How Flex4B Can Optimize Your Amusement Park
We offer a tailored solution that matches your specific needs. Contact us for a no-obligation chat, or get a free quote today.
For further inspiration on digital optimization in the experience industry, you can also read this article about digital ticket sales.
