Ticketmaster vs Billetlugen vs Billet.dk vs Flex4B

25 Apr 2023
25 Apr 2023

For amusement parks, museums, music event providers, summerland, activity parks, and other event providers, it's crucial to find the best ticketing system to handle ticket sales.

In this article, we compare four popular ticketing systems in Denmark: Ticketmaster, Billetlugen, Billet.dk, and Flex4B, to help you make the best choice for your business.


Ticketmaster is one of the world's largest ticket providers and has a significant presence in Denmark. They offer a wide range of services, including ticket sales, marketing, and customer service. Ticketmaster is known for having a large selection of tickets for various events, but their fees can be higher than some of their competitors. With Ticketmaster, you sell your tickets through their website. This means they have a marketplace, but it also means that you are competing with many others and do not have ownership of your own data.


Billetlugen is a Danish ticket provider that focuses on offering good customer service and a wide selection of tickets for local events. They work closely with the organizers and often offer discounts and promotions to attract more customers. Fees are generally lower than Ticketmaster, but the selection of events may be more limited. With Billetlugen, you create your tickets and events directly on Billetlugen's website. You therefore do not have the same opportunity for upselling as if you sold yourself, and you become one of many sellers.


Billet.dk is another Danish ticket provider that offers tickets for a wide range of events, from concerts and theater performances to sporting events and festivals. They are known for having a user-friendly interface and efficient customer service. Fees are competitive, but the selection of events may not be as extensive as Ticketmaster. Billet.dk allows you to create your events or tickets directly on their site, and then they are displayed on their website along with other events. This provides a central place for people to visit, but it costs you per sale, and you do not have ownership of your own data.


Flex4B is a Danish-developed online ticketing system created by Flex4Business ApS. It is a SaaS system (Software as a Service) that, unlike the other systems, allows you to sell tickets directly from your own website without having to pay per sale, per scan, or the like.
Flex4B includes a ticketing system, a webshop, a CMS (Content Management System), and a card system if you need season passes or annual passes.

The advantage of choosing Flex4B is that you get full control over your ticket sales and can customize the system precisely to your needs. You can also easily integrate it with your existing systems and marketing channels, making it an attractive choice for many businesses.


The choice of the right ticketing system depends on your business needs and preferences. If you want a large selection of events and global exposure, Ticketmaster may be the right choice for you. If you prefer a more local approach and want to focus on Danish events, Billetlugen or Billet.dk may be better solutions.

For businesses that want more control and flexibility over their ticket sales and wish to avoid fees per sale and scanning, Flex4B is an excellent alternative. With its integrated ticketing system, webshop and CMS, as well as the option to add season passes and annual passes, Flex4B is a comprehensive and user-friendly system that suits various businesses. In the Flex4B system, you also have ownership of your own data, can manage your brand, and can more easily create upselling opportunities.

When choosing a ticketing system, it's essential to consider factors such as fees, user-friendliness, customer service, and integration with your existing systems. By comparing the different options and weighing the pros and cons, you can find the system that best fits your business needs and ensures a seamless and efficient ticket sales process.

TicketmasterBilletlugenBillet.dkFlex4Bticket salesamusement parksmuseumsmusic eventseventsticketing systemSaaSwebshopCMScard systemseason passesannual passes