Online marketing through SaaS

3 Feb 2023
10 Apr 2024

Online Marketing through SaaS

Online marketing has become a critical component of any business marketing strategy. With the increasing use of the internet as a primary source of information and communication, it has become easier than ever to reach a wider audience. One of the most popular methods of online marketing is through the use of SaaS (Software as a Service) systems, often with plugins for tools such as Google Analytics or European alternatives like Piwik Pro and Matamo Cloud.

Benefits of using SaaS for online marketing

  • Time savings: SaaS systems allow users to automate many of their marketing tasks, such as sending emails and SMS, which saves time and increases efficiency, and for online stores increases sales.
  • Flexibility: SaaS systems can be tailored to any business' unique needs and can be upgraded or downgraded as needed, including with plugins and in some systems with customizations.
  • Lower costs: SaaS systems are often cheaper than building and maintaining an internal system, as many of the technical costs are included in the subscription price.

SaaS online marketing

Flex4B - a good option for online marketing through SaaS

The Flex4B system is a good choice for a SaaS system that makes automation easier. Here, there are plugins/integrations for marketing tools such as Facebook Pixel, Google Analytics (and many European alternatives including Piwik Pro and Matamo Cloud), and many more plugins for online marketing. A lot of marketing has been built into the system, and it ensures that you are search engine optimized at the top.

The Flex4B system has included both CMS (website administration), e-commerce, ticketing and card system (season passes, annual passes, etc.) out of the box. You can choose what you need.

Disadvantages of open source systems such as Wordpress

Although open source systems like Wordpress may be cheap or even free, they are often limited in their features and can be difficult to maintain.
Furthermore, open source systems often require some technical knowledge to be able to install and use them effectively, which can be a challenge for some companies.

Another big problem is dependence on 3rd party plugins where there is no guarantee and where there may be major security holes. It can also cause problems when updating if the 3rd party chooses not to update their plugin - if the system is not updated it becomes insecure. Finally, for example, Russia and China make plugins that are trying to steal data via plugins that look smart and professional on the surface.

With SaaS systems, the systems are automatically kept updated and secure, without you having to do anything, and it is taken care of if there are any challenges.


Online marketing through SaaS has become a crucial part of any company's marketing strategy. SaaS systems give users the ability to automate many of their marketing tasks, save time and increase efficiency, while also being flexible and often cheaper than internal systems. Open source systems such as Wordpress should be avoided due to their limitations, dependence on 3rd party plugins, security issues and requirements for technical knowledge if you want a solution that is both reliable and secure. SaaS-based marketing systems are an easy and effective way to reach a wider audience and increase a company's visibility on the internet.