Culture and Trade Shows

Choosing the right ticketing system for your cultural event or trade fair is crucial for both your own and your guests' experience. With the right system, you can streamline the sales process, increase satisfaction, and ensure a seamless experience from purchase to participation.

In this guide, we explore what you need to consider, why a SaaS solution is ideal, and how integrated features like webshop, CMS, and card systems can enhance your event.

Important factors when choosing a ticketing system for cultural events and trade fairs

Before selecting a ticketing system, consider the following:

• Usability: An intuitive ticketing system makes it easy for both you and your customers to navigate.
• Integration: For optimal results, choose a system where the ticketing system, webshop, and CMS are fully integrated, ensuring your website, webshop, and ticketing system work seamlessly together.
• Security: Protect your customers' data with a system that complies with GDPR and offers secure payment solutions.
• Reporting: A good system provides insights into sales figures, scanning statistics, and other essential information.
• Support: Choose a provider that offers professional and accessible support.

These factors ensure that you select not only a technically efficient system but also a solution that creates value for you and your customers.

Why is a SaaS solution the right choice?

A SaaS solution (Software as a Service) is ideal for ticket sales because it offers flexibility and efficiency without requiring significant investments in hardware or IT infrastructure. Here are the main benefits:

• Scalability: SaaS solutions can adapt to your needs, whether you are selling tickets for a small local fair or a larger cultural event.
• Automatic updates: The system is continuously updated, ensuring you always have access to the latest features and security measures.
• Access anywhere: With a cloud-based solution, you can manage ticket sales from any device with internet access.
• Cost-effectiveness: You only pay for what you use, avoiding high initial costs.

Benefits of combining webshop, CMS, and ticketing system

Choosing a ticketing system with an integrated webshop and CMS provides significant advantages, such as:

Creating a cohesive user experience

When the webshop, ticketing system, and CMS are integrated, your customers can easily find information about the event, purchase tickets, and potentially add-on products like merchandise or food and beverage packages.
You can have pages created in the CMS using drag-and-drop functionality, displaying your products directly. This reduces the number of clicks required, increasing sales.

Saving time and resources

You avoid maintaining multiple separate systems and prevent errors in data transfers between different platforms.
By choosing a SaaS system, it is also kept updated, and if you have questions, you only need to contact one provider.

Increasing your visibility

With a CMS that supports SEO optimization, you can easily market your events and rank high for relevant keywords.
Some SaaS systems, such as the Flex4B system, are continuously kept fully updated with technical SEO at no extra cost to you.

Card systems: VIP, employee cards, and more

With a ticketing system that also handles card solutions, you can offer even more value to your participants and staff at trade fairs and cultural events.

Options include:

• VIP cards: Create exclusivity with access to special areas or events.
• Employee cards: Easily manage staff and access rights.
• Annual and seasonal cards: Provide your customers with a convenient solution for repeated visits.

An integrated card system saves time and minimizes errors in access control and data management.
In the Flex4B system, you can easily create cards, and your customers can receive them via an app for iPhone and Android, printed plastic cards, online links, self-print options, and more.

Checklist: How to choose the perfect ticketing system

1. Define your needs: How many tickets do you need to sell, and what features are important?
2. Does the ticketing system also include a webshop, CMS, and card system?
3. Check security: Is the system GDPR-compliant, and does it score well on sikkerpånettet.dk (test the provider's own site)?
4. Consider the user experience: Is the system easy to use for both you and your customers?
5. Compare prices and support: Are you getting good value for your money?

The Flex4B system - we have it all

At Flex4Business ApS, we have developed a secure, stable ticketing system with excellent scalability that includes all the features described in this article, as well as many others.

We would love to show it to you – contact us today or visit our page dedicated to cultural events and trade fairs