Age Verification via Payment Cards – A Secure Solution for Retail
The new rules on age verification for the sale of alcohol, tobacco, and nicotine products now impose greater demands on online retailers. This means that a secure validation of the customer's age must be conducted when purchasing products subject to age restrictions. The purpose of this requirement is to prevent the sale of these goods to minors and ensure compliance with the law.
As a retailer, it is crucial to be aware of these changes to avoid fines and other penalties. In this article, we take a closer look at how you can ensure that your webshop complies with the new regulations.
What do the new requirements entail?
The new requirements, which came into effect in 2022, dictate that age verification must be conducted when paying for goods like alcohol, tobacco, and nicotine products. This means that a retailer can no longer rely on simply asking for the customer's age in a simple checkbox. Instead, a verification must be carried out via a secure and approved method that can confirm the customer is over 18 years old.
As of October 1, 2024, the new rules also require age validation for online sales of these product categories.
This can, for example, be done using payment card information, where certain card types can automatically be linked to age verification, or through MitID to verify the customer’s identity. Whichever solution you choose, it is important to select a method that is reliable and secure.
The significance for your webshop
For webshops that sell age-restricted goods, it is now a necessity to integrate a solution that complies with the new legal requirements. Failure to comply with these regulations can result in fines or, in the worst case, the closure of the webshop.
Implementing age verification in your webshop may seem like a complex task, but with the right tools and systems, the process can be made simple and efficient. It is important to choose a SaaS solution that can support secure and seamless customer age verification without causing inconvenience to your customers.
Age control in the Flex4B solution
We offer, through EPAY - which we use for card payments - the possibility of age verification. EPAY’s system makes it possible to validate the customer's age directly upon payment, which you can read more about on EPAY's age validation page (danish link).
We help you with the setup in Flex4B
At Flex4Business ApS, we can help you integrate EPAY’s age control solution directly into your webshop via our Flex4B system. This enables you to handle age verification in a simple and secure way that complies with all applicable regulations.
We are ready to guide you through the entire process so that you can be sure your webshop fully complies with the new requirements.
Contact us today to learn more about how we can help you implement age verification in Flex4B.
