Advanced SEO Topics: GEO, E-E-A-T, YMYL, Social Media, Voice Search, and the Future
In this concluding article, we explore future SEO trends and advanced topics such as Generative Engine Optimization (GEO), E-E-A-T principles, social media, YouTube, and voice search.
This article, which discusses future SEO trends like GEO, is the 5th part of our comprehensive SEO guide, covering all aspects of SEO.
Trust and Reviews
Trustworthiness and positive reviews play a crucial role in both SEO and conversions.
Search engines like Google value signals indicating that your webshop is reliable and offers value to users.
Reviews from past customers act as social proof, not only convincing new customers but also contributing to unique content that can enhance your site's visibility in search results. Positive reviews, especially on third-party platforms like Trustpilot or Google Reviews, can help build trust and improve your rankings by demonstrating that your webshop meets customer expectations.
Trustworthiness: E-E-A-T and SEO
Google evaluates content based on E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness), which are central factors in its algorithm. For a webshop, this means demonstrating expertise and experience in your field.
For example, a webshop selling tickets to amusement parks can showcase authority by including detailed product descriptions, helpful guides for park visits, and customer reviews. Trustworthiness is achieved through transparent information, SSL certificates, and clear contact options. The more authoritative and reliable your site appears, the better your chances of higher rankings in search results.
This point is closely related to many of the aspects we have previously covered in our comprehensive SEO guide.
Y.M.Y.L: Your Money, Your Life
Y.M.Y.L pages (Your Money, Your Life) include webshops and other sites that can impact users' finances, health, or well-being.
Google places particularly high demands on this type of site, requiring them to adhere to E-E-A-T principles.
For a webshop selling tickets, it is crucial to emphasize reliability, for instance, through clear terms and conditions, return policies, and verified reviews. This increases customer trust and ensures the site meets Google's standards for trustworthy content.
Y.M.Y.L pages that fail to meet these requirements risk lower rankings, as the search engine prioritizes user protection.
Social Media: e.g., Facebook, Instagram, Snapchat, etc.
Social media play an important role in strengthening your SEO indirectly.
Although links from social media are typically marked as nofollow and therefore do not directly affect your site's authority, visibility on platforms like Facebook, Instagram, and Snapchat can generate traffic and brand awareness, leading to more shares and mentions.
For a webshop selling tickets to amusement parks, posts with stunning images of attractions or special offers can achieve significant reach, driving more visitors to your website.
When more people visit your site, interact with its content, and potentially link to it, this can positively influence your search engine rankings.
YouTube – Also a Search Engine
YouTube is the world's second-largest search engine, making it a valuable platform for webshops. By optimizing your videos with relevant keywords, detailed descriptions, and appropriate tags, you can increase your visibility both on YouTube and Google.
For a webshop selling tickets, videos with titles like "Top 5 Attractions" can attract potential customers. Video content engages users more effectively than text and can also lead to longer time on site if videos are embedded directly on your webshop.
This is a positive signal to search engines and can improve your site's ranking in search results.
The Future of SEO
The future of SEO will be heavily driven by artificial intelligence, personalization, and user experience.
Search engines like Google are constantly evolving and improving their understanding of user search intent through AI technologies like Google BERT and MUM. This means businesses must focus on delivering relevant, valuable, and engaging content that meets user needs.
User experience (UX) and technical SEO will play an increasingly significant role, with factors such as Core Web Vitals, mobile-friendliness, and security (HTTPS) remaining essential.
Simultaneously, voice search and visual search are expected to grow, requiring optimization of content for more conversational queries and the use of properly labeled images with alt-text and metadata.
Local SEO will also become more important, especially with the increasing use of smartphones and "near me" searches.
Finally, the integration of sustainability (e.g., sustainable web design) and ethical consumption will become a significant factor, where companies communicating their values can strengthen their rankings by attracting loyal customers and standing out in the competition.
Preparing for the future of SEO involves being proactive and adapting to new technologies and search behaviors. Webshops and businesses that invest in strategic SEO and future-proofing
Voice Search
Voice search is rapidly emerging as a way for users to search for information online.
Users often use longer and more natural phrases when searching by voice, such as "Where can I buy tickets for a family-friendly amusement park nearby?".
To optimize for voice search, your webshop should focus on content that matches this conversational search behavior. This can include answering frequently asked questions on product pages and category pages, as well as targeting local search phrases like "tickets for [City Name] amusement park".
Optimizing for voice search makes it easier for customers to find you, especially on mobile devices where voice is often used as a search tool.
GEO - Generative Engine Optimization
GEO - Generative Engine Optimization, referred to by some as the future of SEO, is a method that uses advanced AI to create and optimize content.
This is an exciting topic that we have dedicated an entire blog post to.
Read more in our blog post about GEO - Generative Engine Optimization.
Flex4Business ApS
This article series is written by Flex4Business ApS to help our customers of the Flex4B system optimize their websites/webshops. In several instances, we therefore base our discussions on how the Flex4B system provides extensive SEO support for the customer.
If you are interested in a website with CMS, webshop, ticketing system, or season pass system, please contact us to explore your options for an SEO-optimized website/webshop.
