AI-Powered Search Results: How Google is Changing Your Visibility
SEO is constantly evolving, and especially in a time where AI is rapidly developing, many changes are taking place. Here, we take a closer look at Google's new AI Overviews.
AI Changes the Game: Google's New AI Overviews
Google is in the process of rolling out their new "AI Overviews," which changes how users receive answers in search results. With AI-generated summaries, users get answers faster – but what does this mean for SEO and visibility, particularly for experience-based businesses?
What Are AI Overviews?
AI Overviews are a new element in search results, where Google provides summarized answers at the top of the search results, based on artificial intelligence. This means that users often don’t need to click on a link – significantly changing website traffic.
How Does It Affect SEO?
- Reduced click-through rate (CTR) for traditional search results
- Increased focus on being included in the AI-generated response
- Greater value placed on structured data and accurate information
Opportunities for Experience-Based Businesses
Although it may sound daunting, it also creates opportunities. Experience-based businesses can, for example, leverage the following:
- Building strong informational pages with FAQ sections
- Using schema markup (structured data) for events and products
- Optimizing local content and reviews
How You Can Prepare
To adapt to this new reality, you should:
- Focus on informative and factually accurate content
- Clearly structure your content with h2 and h3 headings
- Include answers to frequently asked questions directly on your pages
- Optimize for voice search and natural language
Conclusion
AI Overviews not only change SEO – they redefine it. For experience-based businesses, it’s about ensuring that your pages provide value, are properly structured, and proactively answer users’ questions. This not only creates visibility – but also authority.
Added Value
Businesses with access to flexible CMS solutions and ticketing integration have an advantage in being able to quickly adjust and test their content. Systems with high adaptability, such as Flex4B, make this process easier and more efficient.
